The CHALLENGE
With my partner, we created this campaign surrounding the perfect Jolly Ranchers Valentine Experience. All February, there will be select Jolly Rancher pop-ups in cities all around the United States for the sweetest date night you could ever have. Experience delicious Jolly Rancher cocktails, create candy bouquets, and try Jolly Rancher’s limited edition flavor — Tickled pink!
For this project, I was tasked with creating a social media campaign surrounding an event for the Jolly Ranchers brand.
Created with my partner, Amelia Sandie! :)
The Style
I definitely wanted to keep the style of our campaign similar to what Jolly Rancher currently uses. The brand uses their comic-like characters in varying scenarios to highlight their products.
We wanted to keep the vibe quite cheeky, reflecting what the brand does in their current socials and bring in the romantic flare.
The limited time Tickled Pink flavor is a swirl of cherry and watermelon, making their respective characters the star of our campaign! Whether they’re smelling the candy roses or sipping the sweetest cocktails, they are having the most memorable date ever at Love at First Bite: A Jolly Rancher’s Valentine Experience.
