The CHALLENGE
For this project, I was given a list of brands to choose from and create print ads for it. Dollar General may not be everyone’s first pick, but it was my number one.
Growing up to even now, Dollar General stores are on every corner. They have been there since before me, and probably will exist after. So why not make Dollar General in on the joke?
This first design showcases the “Then” of Dollar General. Stone henge was a perfect example of what a Dollar General could have been. Has anyone denied these claims? Just look at these stones. They are obviously a stone age sliding door for all civilians to enter.
“Then”
This second design showcases the “Always” of Dollar General. They will always be here for your convenience — even after Earth’s existence. A DG ship will be at your local stratosphere just a 5 minute ride away!